Position Overview
As a Marketing Analyst at TES, you will play a crucial role in supporting and enhancing our marketing strategies to reach and engage our target audience effectively. The ideal candidate will have a strong analytical mindset, excellent communication skills, and a passion for driving marketing success in the aviation industry.
Key Responsibilities
Market Research: Conduct in-depth market research to identify trends, opportunities, and potential challenges in the business aviation industry.
Competitor Analysis: Analyze competitor activities and market dynamics to inform and improve our marketing strategies.
Data Analysis: Utilize data analytics tools to gather insights from marketing campaigns, customer behavior, and industry trends. Provide actionable recommendations based on data findings.
Social Media: Work closely with the marketing team to manage and enhance the organization’s presence on various social media platforms, creating engaging content to foster brand awareness and customer engagement. Stay informed on social media trends and metrics, providing recommendations to optimize the impact of marketing campaigns across digital channels.
Campaign Performance Tracking: Monitor and evaluate the performance of marketing campaigns, utilizing key performance indicators (KPIs) to measure success and identify areas for improvement.
Customer Segmentation: Work closely with the marketing team to identify and define customer segments, ensuring targeted and personalized marketing efforts.
Reporting: Prepare and present regular reports on marketing analytics, providing insights to key stakeholders to drive informed decision-making.
Collaboration: Collaborate with cross-functional teams, including sales, product development, and customer service, to align marketing efforts with overall business objectives.
Trend Analysis: Stay updated on industry trends, technological advancements, and market shifts to proactively recommend adjustments to marketing strategies.
Qualifications
Bachelor’s degree in marketing, Business, Statistics, or a related field or; 5-8 years of experience in leu of degree.
Proven experience as a Marketing Analyst or similar role in a B2B environment, preferably in the aviation industry.
Proficiency in data analytics tools and techniques.
Strong understanding of marketing principles and strategies.
Excellent communication and presentation skills.
Detail-oriented with the ability to analyze complex data sets.